Rethinking everyday sun protection: When sun-protective clothing become a second nature

Ultraviolet (UV) radiation, including UVA and UVB rays, is present year-round, even when the sun seems weak. Contrary to popular belief, its effects are cumulative: premature skin aging, sunburn, worsening of certain skin conditions, and an increased risk of skin cancer.

Some people are more vulnerable to sun exposure than others, including children, individuals with lighter skin tones, those undergoing photosensitizing treatments, athletes who practice outdoor sports, and anyone who spends extended time outdoors, whether for work or leisure.

So, how can you effectively protect yourself from UV rays while enjoying the outdoors — without giving up your style?

This is the very essence of the Ker Sun 2026 collection. Designed as a new everyday habit of sun protection, it integrates seamlessly into your wardrobe and adapts to modern lifestyles.

Sun-protective clothing is no longer something “separate”: it becomes an everyday essential: comfortable, high-performance, and made to be worn with confidence, every day.

Expert interviews:

Ker Sun Experts’ Perspective on the 2026 Collection

Claudia, Ker Sun’s co-founder, Tiffany, Head of Collections and Product Development, and Elodie, Designer and Product Developer, share the key insights behind this new collection.

1. What is the main challenge when it comes to protecting yourself from the sun?

Culturally, the sun is often associated with pleasure, well-being, tanned skin, and a sense of freedom.

The biggest difficulty when you need sun protection is changing habits. Protecting yourself from the sun often means:

• remembering to apply sunscreen,
• reapplying it regularly,
• seeking shade,
• wearing accessories that can feel uncomfortable,
• and coping with the heat.

As a result, sun protection is often seen as an inconvenience.

For a long time, existing solutions haven’t been fully adapted to modern lifestyles. UV-protective clothing, in particular, has suffered from an undesirable image — far removed from today’s fashion standards.

The Ker Sun 2026 collection breaks away from these outdated assumptions entirely.

2. How does Ker Sun specifically address this issue?

Just like sunglasses, sun-protective clothing can integrate naturally into everyday life, while also becoming part of your style.

At Ker Sun, we have a simple conviction: the best sun protection is the one you forget about. Protecting yourself from the sun, without ever having to think about it.

Our UPF 50+ certified UV-protective clothing for women , men , and children feels like a second skin. You get dressed in the morning, and you stay protected until the evening, effortlessly.

No constraints: Sun protection becomes seamless and natural.

Our garments move with you, adapt to your activities, your lifestyle, and your personal style. UV-protective clothing is no longer a compromise, it becomes an obvious choice.

3. What are the key pieces of the Ker Sun 2026 collection?

The Sport Oasis collection

The Oasis collection embodies a new generation of technical UV-protective clothing :

• exceptional lightweight comfort,
• effortless freedom of movement,
• ideal coverage for hot climates.

This collection features hooded UV-protective t-shirts and lightweight UV-protective pants, designed to offer unmatched freedom of movement..

UPF 50+ certified sun protection, made to move, breathe, and perform — without ever overheating.

Malibu: the new anti-UV swimwear collection

The Malibu collection reinvents UV protection clothing for water activities .

• ultra-smooth, lightweight fabrics,
• breathable, barely-there comfort,
• an accessible price point,
• available in both long-sleeve and short-sleeve versions,
• bold, sun-inspired colors.

Swimming, paddleboarding, windsurfing, snorkeling… sun protection meets style and stays almost invisible, even in the water.

Augusta Visor: Protecting your Face from UV Exposure

The Augusta visor is the perfect example of a product born from customer feedback. Designed for movement, it provides effective facial protection across a wide range of activities, from golf and tennis to walking and outdoor adventures.

Lightweight, protective, and adjustable, it moves with you through every activity with effortless elegance. The Augusta UV-protective visor is available in three colors: Beige , Ocean Blue , and Grenade

Discover it in the Ker Sun collection of anti-UV hats and accessories.

A first step towards Made in France

The 2026 collection also marks an important milestone for Ker Sun: a capsule of long-sleeve UV-protective t-shirts, made in Chambéry, near Annecy.

• Fabrics sourced from existing deadstock
• A commitment to reuse and repurposing
• An eco-conscious approach
• the promotion of local know-how

La Rochelle Women's UV-protective T-shirt, ocean blue - La Rochelle Women's striped UV-protective T-shirt - La Rochelle Men's UV-protective T-shirt, ocean blue - Men's La Rochelle striped UV-protective T-shirt

A meaningful way to combine sun protection, environmental commitment, and responsible local production.

Meeting even more specific needs

Certain activities expose the skin to UV radiation more intensely. Cycling, for example, often leads to very visible tan lines.

To protect these highly exposed areas, Ker Sun has developed UV-protective arm sleeves and leg sleeves:

• easy to put on and take off,
• ideal for sports such as cycling,
• featuring a refreshing cooling effect,
• effective even in high heat.

Discover Ker Sun anti-UV leg sleeves , a simple solution for targeted protection, without compromising athletic performance.

4. How would you define Ker Sun’s style today?

Our first mission is to protect.

This translates into maximum coverage across all silhouettes. But what could be seen as a constraint becomes a true creative strength.

That is why, in this collection, we focused on modern cuts, contemporary volumes, and refined finishing details — making UV-protective coverage not just functional, but truly desirable and on-trend.

The collection is built around timeless essentials:

• Pearl White
• Ocean Blue
• Black

Easy foundations to mix, wear, and adapt to everyday life.

Colors and prints also play a key role in our 2026 collection.

• Even denim is reimagined, lighter and more fluid.
• Brighter shades such as Celadon, citronnade yellow, Grenade Red, and hortensia Pink bring energy and joy,
• contrasted with softer, calming tones like Water Mint Green and light blue.

The result: silhouettes that are protective, trendy, and unmistakably modern.

5. What are the key recommendations for effective sun protection?

The World Health Organization (WHO) guidelines are clear:

• limit exposure during peak UV hours,
• monitor the UV Index,
• seek shade whenever possible,
• wear protective clothing,
• apply an appropriate sunscreen.

UPF 50+ Sun-protective clothing is a central pillar of this prevention strategy.

The Ker Sun 2026 collection is designed to support you throughout the day. It adapts to your life, your movements, and your personal style.

Stay yourself — and enjoy the outdoors with confidence.